Consumer Behavior and Marketing Strategy

Consumer behaviour and Marketing Strategy The study of consumers helps firms and organizations improve their switch strategies by consciousness issues such as how * The psychology of how consumers think, feel, reason, and recognize in the midst of divers(prenominal) alternatives (e.g., brands, products); * The the psychology of how the consumer is stoopd by his or her environment (e.g., culture, family, signs, media); * The interface of consumers while shopping or making other mart decisions; * Limitations in consumer knowledge or information processing abilities crop decisions and marketing outcome; * How consumer motivation and decision strategies differ betwixt products that differ in their level of importance or social function that they entail for the consumer; and * How marketers can reconcile and improve their marketing campaigns and marketing strategies to much effectively reach the consumer. Understanding these issues helps us adapt our strategies by ta king the consumer into consideration. For example, by understanding that a spot of different messages compete for our potential customers attention, we learn that to be effective, advertisements mustiness unremarkably be repeated extensively. We also learn that consumers willing sometimes be persuaded more(prenominal) by logical arguments, yet at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more conscious decision as to which strategy to employ.

Lars Perners marketing and consumer look breeding materials The official definition of consumer behavior gi ven in the text edition is The study of ind! ividuals, groups, or organizations and the processes they use to select, secure, use, and urge of products, services, experiences, or ideas to see needs and the impacts that these processes have on the consumer and society. (p. 7). Although it is non necessary to goldbrick this definition, it brings up some useful points: * Behavior occurs either for the... If you involve to get a full essay, station it on our website: BestEssayCheap.com

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